A Certain idea of technology07/12/2010
Certain Software, the provider of event management solutions, recently launched an addition to its event management software: Certain Meetings 6.0, a digital marketing solution and mobile application.
Certain Mobile is very easily accessible and does not even need to be downloaded. Users simply click on a link that is sent via email, and gain access to personalized schedules, event information, news and social walls, real time session ratings, twitter feeds… on their smart phones.
Last week, Certain Software also launched a new tool to measure the ROI of events and improve the value of meetings in partnership with Meeting Metrics, a meeting results management provider. This tool makes more tangible what is usually difficult to evaluate: the impact that meetings can have from psychological, behavioural and business standpoints.
In practical terms, these data are analyzed through pre and post event surveys and from a base of 1,000 specific MICE questions. Overall, Certain Software provides an efficient meeting result management programme for corporate companies and associations.
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