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A strategic approach

Through global and economic issues, participants along with all the actors of the meeting industry are invited to forecast and adapt to the evolution of centres. Here are the precise subjects that will be debated in Liverpool. Share your experience with us!

*How centres are evolving

Speaker : Michael Hughes, Managing Director of Research & Consulting, Red 7 Media

A research-based review of changing expectations and evolving building requirements that will impact the kinds of facilities we will need to meet the future demands of our clients and the changing mix of business we can expect. Based on original surveys carried out in partnership with industry consultant Michael Hughes.

www.red7media.com

This evolution of conference centres and the clients’ demanded are also the key issues of a survey conducted by Fast Future for ICCA and IMEX called ‘Convention 2020’. To know more about this large-scale overview, please click here. To read the interview of Rohit Talwar, CEO of Fast Future, you can click here.

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*Fitting into the “New Economy”

Speaker: Hamish McRae

This keynote speaker is a prominent business commentator and authority on innovation who will be offering his insights into how the industry can best position itself in the economies of the future. In the process, he will be providing examples of innovation and success in other sectors that centres may wish to consider in developing their own future plans.

*Where’s the money?

Speaker: Will Hutton

Keynote speaker and noted senior economist reviews government circumstances in the period following the greatest financial crisis of our time, and suggests how centres will have to deal with deeply indebted government shareholders in terms of their ongoing operations and investment requirements.

Do not hesitate to share your ideas with the Bedouk community by entering your comment at the end of this article.

*Winning the PR battle

Speaker: Rod Cameron, President, Criterion Communications

What are the most effective community and government relations tactics that can be used to win the support and commitment required to see a project through to a successful completion in a more critical investment environment? This session will look at new positioning, messaging and alliances critical to winning the credibility war.

www.criterioncommunications.com

Being a key issue for centres and PCOs, their relationship with the press was also discussed during the last edition of IMEX in Frankfurt where press ICCA members debated on questions such as: How do I raise my company’s profile in the press? How do I draw press attention to events I organise for my clients? What can I learn from the press? Do I need a professional managing my press relations?

Share with us the way you communicate with the press and your PR strategy by commenting in "be the first to react" section

*What are we measuring, anyhow?

Speaker: Professor Leo Jago, Acting Director of TTRI at Nottingham University Business School

The success of a convention centre has for too long been assessed primarily on tourism-related measures like room nights and the economic impacts of visitor spending. But to demonstrate real value in today's climate, we need to be able to document what meetings actually accomplish in terms of growing the overall economy. This session will be based on his recent landmark study in Australia and look at the role that centres can play.

Please also share with us examples from European and Asian centres and how the impact of congresses are measured there.

Do you have any studies and case studies that you would like to share with the Bedouk community? Please enter your comment below

*Converting concepts into design

Vancouver Convention Centre

Speakers: Chris Eseman, Partner, LMN Architects

Todd Voth, Senior Principal, POPULOUS

This session will take the insights of centre expectation research and show how factors ranging from diversifying program requirements to a need for distinguishing features in a competitive environment can be translated into architectural design. Led by a panel of architects with extensive convention centre design and development experience, the session will include a workshop on the process of creating design elements in light of industry trends.

www.lmnarchitects.com

www.populous.com