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All paths lead to the ITB Travel Trade Show Berlin

28/02/2012

From March 7-11, the seventh annual ITB Travel Trade Show in Berlin will open its doors to thousands of exhibitors and visitors in what is set to be the leading travel trade show exhibition on the events calendar. For 5 days, the travel industry will descend on Berlin for a jam-packed exhibition featuring  airlines tour operators, booking systems, and hotels, all of whom are looking to present their new goods and services and offer potential clients their best deals.

In what is anticipated to be the largest trade show in the world, every aspect of tourism will be covered, allowing MICE professionals to fully benefit from the opportunities offered and maximise their business potential. The event will set the stage for an extensive B2B platform for trade visitors, granting them the chance to meet with partners, colleagues and potential future collaborators. In addition, stands representing numerous tourism destinations will provide the opportunity to branch out and visit untouched destinations.

The importance of ITB Berlin is clear. Travel & Tourism accounts for 258 million jobs across the world, making it greater than the car industry which stands at 8% GDP, and only slightly smaller than banking which stands at 11%. These figures prove that this is an unmissable event for all those intending to explore foreign shores or extend business relations abroad. The event will present to all visitors the chance to sort out their annual travel plans in a clear and concise manner, without the hassle.

With exhibitor sales around 6 billion € and an exhibitor satisfaction rate of 92%, ITB Berlin is set to stimulate high levels of growth.  ITB Berlin is expecting nearly 170,000 visitors and 11,000 exhibitors from 180 countries, meaning there will definitely be something to interest everyone.  Of course, such a big event will need a big venue, and this is exactly what can be found at the Messe Berlin, with approximately 160,000m² of exhibiting space. In addition to this, shuttle buses will be available to move visitors around the event, offering transportation convenience throughout the day.

ITB Berlin will include a series of seminars, workshops and exhibitions. Led by some of the most prominent figures in the travel industry, these educational sessions will offer sound advice for steering business plans through 2012, including safety details for hotels and the shortfall in staff in the hotel industry.

This year, organisers have made planning an ITB visit easier than ever with an event catalogue (on sale in early March) and online visit planning guides, so you can make the most of your visit and easily manage your valuable time. For easy access to the event, tickets can be bought at ITB’s website, where extensive transport information can also be found.

For more information, please follow this link the ITB Berlin website: http://www.itb-berlin.de/en/.

M. HAWLEY

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