BSL Middle East Continued Expansion

03/07/2012

BSL World

BSL Middle East is pleased to announce that on Friday 8th June 2012 it was acquired by Halcyon Events Limited which will lead to further expansion and opportunities in the region.

Since incorporation in 2008, Halcyon Events Limited has grown rapidly to have a number of key commercial and private clients who seek the very best experience around motorsport, which all the directors are passionate about. Halcyon Events Limited is also approved by Formula One Management as an ‘Official Distributor’ for the Formula One Paddock Club.

Halcyon Events Limited co?founders Chris Buncombe and Richard Williams comment, “We see the acquisition of BSL as a consolidation of our Motorsport operations whilst at the same time expanding the group internationally and diversifying into other event fields. There are very obvious synergies in both businesses which is why BSL was at the top of our list when looking for potential targets to acquire”.

Jonathan Bodansky of BSL Middle East and BSL commented, “I’m delighted by the opportunity this provides BSL and its staff, with exciting growth opportunities moving forward and it gives me time to concentrate on further developing the business with our existing clients”. BSL Middle East and BSL will continue to operate as a leading international sponsorship and events management consultancy business with offices in Abu Dhabi and London. The company specialises in the design and delivery of corporate hospitality, sponsorship management, logistics operations and global incentive travel at premier sports, arts and music events around the world for corporate ‘blue chip’ clients, sports teams and sponsors.

Halcyon Events Limited is a privately owned exclusive Formula One and Motorsport events company specialising in bespoke Grand Prix events. They are integrally linked to a number of teams, drivers and senior personnel within the Formula One industry, including Vodafone McLaren Mercedes driver Jenson Button where the company supports the Jenson Button Trust.

For further information, please contact:

Nancy Power, General Manager, BSL Middle East

Tel: + 971 2 401 2743

Email: np@bslworld.com

BSL Website: www.bslworld.com

Halcyon Website: www.halcyonevents.com