Business travelers want an app for that!11/10/2011 Industry insider www.tout-mobile.com
A recent study by Sabre Travel Network on mobility reveals the increasing importance of technology and social media in the marketing industry, even for business tourism.
It is no surprise that technology is changing quickly these days. Generation Y is taking over – smartphones and tablets included! In fact, the smartphone is the mobile device most shipped year-round, with over a billion mobile web users. Mobile shoppers are spending tens of billions of dollars each year, and that growth shows no sign of stopping.
Sabre Travel Network has released its latest biannual mobile survey of 800 corporate travelers, proving that travelers now expect more from technology in terms of convenience and functionality. This is all thanks to the consumerisation of business travel, that is, the personalization of business travel by mobile travel services. It has been discovered that travelers want the same convenience in traveling that they already enjoy in their everyday lives.
More specifically, the data shows an increase in demand for destination-specific offers, local business information, and navigational tools on mobile devices. Travelers want their hotel on a map on their phone, which they may use to navigate elsewhere. Additionally, more than two-thirds of the individuals surveyed by Sabre want the power to shop and book hotels. Most, however, want the ability to shop and reserve flights via their smartphone or tablet, as well as rental cars or other means of ground transportation.
Basically, a virtual concierge.
In order to remain competitive, corporations and travel management companies have no choice but to adapt. Providing local business information and offerings based on traveler’s locations is a smart way for these companies to maintain customer support and loyalty.
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