IBTM Event Portfolio announces New Multi-Event Mobile APP

18/06/2012

Set to launch at AIBTM, the APP will maximise productivity for attendees of IBTM Portfolio Shows.
The IBTM Event Portfolio (www.ibtmevents.com) have announced today, the introduction of a new multi-event mobile APP with increased functionality to help attendees get the most out of their experience at each of the Reed Travel Exhibitions within the IBTM Event Portfolio.

The new IBTM multi-event APP is set to launch at the premier global exhibition for the U.S. incentive, business travel, meetings and events industry, AIBTM (www.aibtm.com). The AIBTM 2012 section of the APP, sponsored by Vancouver Hotel Destination Association, will guide users through the event, taking place June 19 – 21, 2012 at the Baltimore Convention Centre.

“The IBTM multi-event mobile APP is a wonderful added-value option for all buyers and exhibitors who participate in the IBTM Event shows. Each year we listen to the feedback we receive from all of our participants and we feel that this APP will help to enhance their experience and provide them with everything they need at their fingertips. It provides a practical solution to communicating live information and updates to all attendees before, during and after each of the shows” comments Mandy Torrens, Head of Marketing and Buyer Programme, IBTM Event Portfolio, Reed Travel Exhibitions.

The IBTM multi-event APP is available for iPhone, iPad, Blackberry and Android platforms. The new APP’s functionality includes:

•The ability to view Hosted Buyer and Exhibitor Appointment Diaries
•Ability to participate in live voting, polling and surveys, as well as ask questions during or after show education events
•A full schedule of education and happenings at the exhibition, with the option to save “Favorites”
•Social media information
•Interactive floor plan with route planning
•General event information
•Keynote speaker bios
•Complete exhibitor list
•Organiser messages

The new APP is available and can be found by searching ‘AIBTM’ or ‘IBTM’ in each mobile device’s application market. The diary function will be available to view once online Hosted Buyer and Exhibitor diaries close, shortly before each event.

AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) EIBTM (www.eibtm.com) and Business Travel Market (www.businesstravelmarket.co.uk). AIBTM (www.aibtm.com) is the annual global meetings and incentive exhibition held in Baltimore, USA.