ICCA holds 47th congress in Canada

11/11/2008 Canada

The International Congress and Convention Association (ICCA) chose Canada’s Victoria Conference Centre for its 47th annual congress and general assembly

A major international show dedicated to the congress sector which took place from the 1st to 5th of November. Thanks to its educational programme, the richest of the congress history according to ICCA, consisting of conferences, workshops, forums, it broached key issues of today’s industry such as green meetings, communication during a crisis period, events of the 21st century, etc. The congress also featured a Business Exchange where meeting planners could exchange commercial information, while the ICCA Silent Auction contributed to enriching the ICCA Education Fund, which aims to provide educational opportunities for young meetings professionals as well as to help raise professional standards. Perhaps the most significant innovation of this year was ICCA’s ROI Handbook, a tool aimed at helping all delegates identify and maximize their Return On Investment from attending the congress in Victoria. 2008 highlights included the Bedouk Meetings & Events Media-sponsored Best Marketing Award, given to the Sarawak Convention Bureau, just ahead of the Liverpool Arena and Convention Centre and Salt Lake City Convention Bureau.

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