As demonstrated by the notable success of GIBTM earlier this year, as well as by the Meetings Industry Research Report unveiled at the show, the Middle East is gaining in popularity as a MICE destination each year, despite recent political unrest in certain regions. Accor will concentrate its expansion into this area in Abu Dhabi, opening several new hotels across several of its brands. First to arrive will be the luxury Sofitel Abu Dhabi Corniche, due to open its doors in the final quarter of 2011. Enjoying a privileged location on the Corniche Road in the city’s new business district, with breathtaking views of the sea, it will have 282 rooms and suites, extensive leisure facilities and a cavernous conference centre able to accommodate up to 1,000 delegates.
Both set to open in April 2012, two new Novotel hotels will offer business travellers to the area further options. Situated at the entrance of Abu Dhabi Main Island, just a few minutes from the city’s international airport and the Abu Dhabi National Exhibitions Centre, Novotel Abu Dhabi Gate will boast 160 rooms, 64 apartments and 6 meeting rooms. The hotel will also be connected to the IBIS Abu Dhabi Gate, a branch of Accor’s economy brand, which offers an additional 252 rooms. The Novotel Al Bustan, also located close to the exhibition centre as well as the Sheikh Zayed Sports City, will have 348 rooms, 13 suites and 8 meeting rooms, including a large ballroom.
In addition, Accor is set to unveil new branches in several fascinating North African cities. First of these is the Sofitel Casablanca City Center, set in the heart of the vibrant business district. It boasts easy access to all of Casablanca’s major sites, as well as a stunning view of the Atlantic. Opening in 2012, it will feature 141 rooms, 30 suites and a contemporary, exceptionally well-equipped spa, as well as a large ballroom and several elegant meeting rooms for all your event needs.
Also due to open their doors in 2012 are a new Novotel in Tunis, the Tunisian capital, and the Pullman Marrakech, from the luxury brand aimed specifically at business travellers.
Novotel Abu Dhabi Gate
See the card of Novotel Al Bustan Abu Dhabi on Bedouk: http://www.bedouk.com/novotel-al-bustan-abu-dhabi,L69500
See the card of Novotel Tunis Mohamed V on Bedouk: http://www.bedouk.com/novotel-tunis-mohamed-v,L66001
See the card of Pullman Marrakech Palmeraie Resort & Spa on Bedouk: http://www.bedouk.com/pullman-marrakech-palmeraie-resort,L66053
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