IT&CM China 2010: a growing force for MICE

12/04/2010 China

China being the world’s largest economy and the third largest business travel market, IT&CM China, spin-off from IT&CM Asia, is rapidly becoming a key event to bring new business opportunities in the country.

The 2010 edition of IT&CM China (Incentive Travel, Conventions and Meetings) took place last week (7^th-9^th April) at the Shanghai Mart Expo and focused on “bringing in global MICE business”. China is getting more and more popular as a MICE destination and the Shanghai World Expo will bring thousands of tourists to China, a great opportunity to mix cultures and bring about new business opportunities. More than 2,000 delegates, including 300 buyers from 39 countries with first time attendees such as Belarus, Qatar, Tunisia, etc, met the 230 exhibitors and were able to discover new MICE players such as Xianmen and Chinese Taiwan. A dynamic educational programme provided knowledge covering the main issues of the meeting industry delivered by pertinent speakers such as Khoo Kheng-Hor on “Empower your people and business with the art of war”. Strategic destination marketing and new market creations were also some of the themes discussed. After the show, a dedicated programme took the buyers on a discovery of the historical city of Hangzhou and its MICE potential. “As IT&CM China gains recognition to become one of the most important tradeshows in China, we strive to deliver a power-packed event that continues to grow from strength to strength”, says Darren Ng, managing director of TTG Asia Media, which organizes the show with MP International.

www.itcmchina.com