New trade show experience enhancements planned for IMEX America 2012

10/07/2012 USA

Following May’s successful IMEX in Frankfurt show, IMEX Group CEO, Carina Bauer, and her team have done anything but rest on their laurels. They’ve now gone into full swing for the 2^nd annual IMEX America Show in Las Vegas, October 9 – 11 at the Sands Expo (which is connected to the show's Headquarters Hotel, The Venetian®|The Palazzo®). This year’s U.S. installment will feature a number of enhancements to the trade show experience for hosted buyers, non-hosted buyers (known as buyer attendees) and professional education lovers alike.

Communication developments

At the launch show North American buyers were particularly enthusiastic in their appreciation and use of the IMEX online scheduling system as a business planning tool. This year a personalised IMEX inbox is being introduced, which will collect all exhibitor messages to buyers into a single inbox on the IMEX website. By generating just one aggregated email per day to each buyer, the intention is to help all buyers manage exhibitor marketing information, emails and invitations to receptions and special events more systematically and effectively.

Further, an improved IMEX App will help buyers (and all attendees) choose more easily from the 100+, free, professional education sessions offered at the show.

Finally, all buyers will enjoy extended access to free wifi throughout the Sands Expo and complimentary shuttle-bus services.

Smart Monday – now “Powered by MPI”

Last Year’s Smart Monday, a free day of professional education at IMEX America, was well received. This year there’s clear demand for even more networking and education opportunities for all attendees. As a result, the pre-show educational - now known as Smart Monday Powered by MPI (October 8^th) - will include several new networking receptions.

If you want to share in the business, education and networking that will be happening at IMEX America 2012, please register here.

About IMEX America

IMEX America is America’s worldwide exhibition for incentive travel, meetings and events and is already the largest tradeshow for the industry in the USA. The second edition will take place at the Sands Expo, Las Vegas, (which is connected to the show's Headquarters Hotel, The Venetian®|The Palazzo®), Oct 9 – 11, 2012.

The show's strategic partner and premier educational provider is MPI, who power “Smart Monday” - Oct. 08 – a full day of education on the day prior to the tradeshow. Smart Monday also includes a range of high level education delivered by other partners and associations; including Association Focus – a conference within a conference for association meeting planners – delivered by ASAE, ICCA and PCMA.

IMEX also has an exclusive partnership with the US Travel Association and is endorsed by DMAI and Site, has an Industry Partnership with PCMA and is an ICCA Business Partner. Other supporting associations include: ACTE Global, ADME, AIPC, AMCI, ASAE: The Center for Association Leadership, Association Forum of Chicagoland, CIC, CSAE, ECM, FICP, GMIC, IACC, IAEE, IAPCO, ISES, JMIC, PATA, SKAL, Spin. A list of industry and media partners can be found here.

Follow us on Twitter Facebook LinkedIn iMeet and (German) XING Use #imex12 to follow both shows. http://www.imexamerica.com/social.html