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Star Alliance expands its convention and meeting services

With the recent addition of 3 member carriers, Brussels Airlines, Continental Airlines and TAM Airlines, the alliance not only expanded its network but also its services to meeting planners

with their integration in the Convention Plus and the Meeting Plus programs. Star Alliance Convention Plus, launched 8 years ago, offers simplified travel solutions to event organizers who have access to the entire alliance network through one of the member airlines. They receive a support programme including tickets and promotional assistance as well as fare discounts ranging from 10 to 20 percent. In mid 2009, the alliance created Meeting Plus, a program dedicated to companies, meeting planners and incentive agencies organizing meetings with participants from different countries. Nearly a year after its launch, the product seems to seduce meeting planners. According to Peter Glade, Director Sales and Market Development at Star Alliance, the program converts “every fifth request for proposal into a contact”.

www.staralliance.com

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