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New benchmarks for e-business, IT and digital services

The Steigenberger Hotel Group will be setting a fast pace in the area of digital services in 2015. Two new managers for e-business and IT are set to help the company achieve the very highest levels of performance and set innovative benchmarks.

The Steigenberger Hotel Group’s main focus this year will be strongly directed towards achieving increased quality and productivity. Both Head Office and the hotels themselves are carrying out fine tuning processes to deliver improved solutions and innovations which will ultimately lead to even higher levels of comfort and guest satisfaction.

The main thrusts here are the continuing development of digital booking channels and of customer loyalty programmes and the expansion of e-commerce and IT platforms to accelerate international growth whilst also bringing about a significant improvement in cost of sales via the deployment of digital media.


Niklas Unger & Ralf Denke


Responsibility for the implementation of these ambitious objectives has been placed in the hands of the newly created Division of E-Business for E-Commerce & Distribution and Online Travel Agencies (OTA), which is headed up by Vice President Ralf Denke. Mr. Denke has been involved in the e-business industry for more than twelve years and will take on a central role in moving the company into the digital age.

He will share this remit with Niklas Unger, the new Head of the IT Division. Adapted to the international strategy of the company in terms of applications, architecture and sourcing, IT creates the necessary basis for the successful implementation of innovations. Mr. Unger has already worked in a number of branches as an IT and process consultant and has held responsibility for Enterprise Resource Planning (ERP), digital transformation and website relaunch projects.

“We are delighted to have been able to secure the services of two such high-calibre candidates for these two new Head Office management roles,” said Puneet Chhatwal, CEO of Steigenberger Hotels AG. “We took a conscious decision to recruit outside the hotel branch, and Mr. Denke and Mr. Unger will bring the necessary know-how to the table that will enable the Steigenberger Hotel Group to continue its successful development both in e-business and in the field of IT. We are making great strides in terms of realising our digital vision.”