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New routes to accommodate airline traffic

The demand for flights is steadily increasing and new routes are being added as new competitors have entered the airline industry – a great opportunity for business travelers.

As compared to 2010, there are many Asia-Pacific airports that experienced double digit growth in 2011. This jump is a result of the area’s economic growth and an overall greater desire for an Asia-Pacific destination. The 2012 Gulf Incentive, Business Travel & Meetings Exhibition tradeshow reflects this desire. This past year, the 6th edition of GIBTM achieved a 17% increase in exhibitors, from 36 countries.

For some individual airlines, new routes must be added to accommodate such an increase in travelers. British Airways will soon offer 5 North African routes, when it adds Algiers to the list of destinations including Cairo, Tripoli, Marrakech and Tunis. Similarly, Alaska Airlines has added Honolulu to its list of Hawaii island destinations. There are currently 22 nonstop flights every day from 8 Hawaiian Mainland cities to Oakland and San Jose, California. In the past 4 years, Alaska Airlines has ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” by J.D. Power & Associates.

Considering such growth, it is ironic that the airline industry consistently has very weak customer satisfaction rates. The American Customer Satisfaction Index ranks the airline industry last in customer satisfaction. What can be done about this disparity?

MuckerLab, a Los Angeles-based company, has recently launched an all-you-can-fly airline. Pay $790 per month for unlimited first-class flights, including an on-site concierge service! While "Surf Air will allow busy travelers to book a stress-free trip without price-comparison shopping—maybe even an hour before departure," said Wade Eyerly, CEO and founder of Surf Air. "We are fulfilling a real need in the marketplace, a professional and affordable service between very popular regions. Our service can be substantially cheaper than first-class tickets, and we offer a better and less crowded experience. We foresee our members forming personal and business bonds on our flights as they experience the benefits of this exclusive travel club. With Surf Air, you can arrive at your aircraft minutes before your flight, receive a warm welcome from the captain and concierge, and then be quickly on your way to your destination in the company of your fellow Surf Air members."

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