Valencia Convention & Exhibiton Centre participated in IMEX 2014, the big MICE industry event - tourism business, events, conventions and incentives-which takes place every month of May in Frankfurt, and this year highlighted by the great turnout of buyers. The meeting was held from 20th to 22nd May.
In this show, the events of Valencia Convention & Exhibition Centre had a double participation having a counter in Tourspain Stand E300 as well as a desk at Valencia Tourism Board Stand E285. The number of pre-scheduled appointments done before IMEX increased reasonably with regards to prior IMEX shows.
The presence in social media also grew during the participation in the show, specially on Twitter (@eventos_fv ), where Valencia Convention & Exhibition Centre managed to increase its visibility significantly.
The wide range of parallel activities taking place before and during the celebration of IMEX, made those associations, who were attending the trade fair, were able to stimulate the full potential of the sector during the show. Proof of this was the training offered by AIPC Sales Marketing Summit, or the ICCA Business Exchange Workshop between Iberian, UK& Ireland and North American Chapters.
All networking activities taking place during IMEX should be highlighted, which, once more, gave clients and suppliers the chance of making business in a perfect atmosphere.
In short, the Events Team doubled the number of appointments with potential customers of the MICE industry. A good sign for optimism.
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